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A brand new Viridor

20th October 2016

Viridor announces today (20.10.16) that it will be transforming its brand identity as part of a rebrand of the companies within the Pennon Group.

Having evolved from a regional waste haulage and landfill business, Viridor has been through a decade of rapid growth and investment making it one of the leading recycling and energy recovery businesses the UK.

As well as specialist state-of-the-art recycling facilities for single materials such as glass, plastics and electronics, it operates the largest MRF in Northern Europe and a fleet of 8 Energy Recovery Facilities with 3 more under construction.

Owned by the Pennon Group, part of the FTSE 250 which also owns South West Water and Bournemouth Water, Pennon has invested £2.9 bn in cutting-edge UK water and waste infrastructure over the last 10 years and its strategy is now firmly focused on utilising the synergies across the group to become a leading environmental infrastructure partner.

The new brand identity was bought to life for Viridor employees this week when its first new liveried commercial collection vehicle visited the Head Office in Taunton. Staff welcomed the opportunity of climbing aboard and learning about its many features, including dynamic weighing, telematics and advanced safety features including automatic braking and cycle cameras.

Talking about the new identity, Viridor’s Managing Director Phil Piddington said “We are very pleased with our new identity. As well as demonstrating the cohesion across the Group, the Viridor logo, in its striking green better reflects our purpose to ‘Give Resources New Life’ with an icon that conveys recycling and Viridor’s position in the circular economy”.

Customers will start to see the new identity appearing over the coming months with a cost efficient rollout that will start with the website and digital platforms and include workwear and new bins as part of a natural replacement process.

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