Bags of BBC breakfast fun
29th July 2015
An audience of 6.8m viewers watched BBC One’s flagship ‘Breakfast’ programme last week as it broadcast from the site of Viridor’s £177m Dunbar energy recovery facility (ERF) and landfill.
The broadcast, part of a series during the morning from across the four nations of the UK, focused on new research by WRAP on carrier bag use across the country, ahead of the introduction of single-use bag charging later this year.
The Dunbar broadcast, featuring an interview with Head of Media Relations & Public Affairs, Martin Grey, focused on the Scottish example where a 5p charge for single-use carrier bags was introduced in 2014.
The figures, covering the 2014 calendar year, showed that in Scotland, bag usage dropped from 193.5 million in the fourth quarter of 2013 to 64.6 million during the same period in 2014, suggesting that Scotland was well on track to achieve a reduction of more than 80 per cent in the use of single-use carrier bags.
Martin Grey, Head of Media Relations & Public Affairs, said:
“As one of the UK’s largest investors in the green economy, Viridor is increasingly seen as a credible, authoritative voice on key policy areas. Our leadership team is working hard to enhance our ability to connect with key national, regional and local stakeholders – from Viridor events in the Houses of Parliament and devolved institutions, to conferences, targeted thought leadership commentary and broadcast opportunities such as this.
“We’re working on some exciting projects, including primetime national broadcast. Opportunities like ‘Breakfast’ – the UK’s most watched morning news programme – will continue to not only showcase the fantastic work done by our people across the country, but will also illustrate the value of that work in helping give the world’s resources new life.”
BBC Breakfast broadcasts daily from 6.00am on BBC One and the BBC News Channel. The programme launched in 2000 and broadcasts live from Media City, Salford. BBC Breakfast is the UK’s most watched morning TV programme. It has an average daily reach of 6.838m people (39.6% share) and its average weekly reach is 12.343 million (25.2% share). It has twice as many viewers as its main morning rival. Half of Breakfast viewers don’t get their news from any other BBC TV source.
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