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Manchester drivers play santa for Mission Christmas

27th November 2014

Viridor’s Trafford Park depot will again be working in partnership with Manchester’s Key 103 radio station as part of their Mission Christmas campaign this year. As well as encouraging our own employees to donate to the campaign, we will be making the most of our considerable vehicle fleet in Greater Manchester to carry out some of santa’s deliveries for him. Throughout the festive season we will be collecting and delivering the toys and gifts kindly donated by Key 103 listeners to make sure that all children across Greater Manchester can look forward to the festive period.

150,000 Manchester children living in poverty are not expecting a visit from Santa this year.

That’s why Key 103 Cash for Kids have launched Mike and Chelsea’s Mission Christmas, in partnership with The Manchester Evening News. The campaign is aiming to raise £1 million worth of toys by asking people to buy one extra present this year – a gift that will make Christmas 2014 special for a child living in poverty. Mission Christmas is looking for new, unwrapped gifts suitable for babies, toddlers, children and teenagers aged 0 to 18 years, and you can donate at one of hundreds of drop-off points across Greater Manchester including thousands of local businesses, Greater Manchester fire stations, and Manchester leisure centres.

Last year, with Viridor Trafford Park’s assistance, Key 103 helped collect 32,000 toys, worth £1.3million, which were distributed by charities and agencies to families who would otherwise not have received gifts at Christmas.

DJ Mike Toolan, who co-hosts the Key 103 Breakfast Show along with Chelsea Norris, said;

“We do some great stuff at Key 103, but every now and again we do something that really cuts through, tugs on the heartstrings and makes a difference to people’s lives.

“Mission Christmas is one of those things where we see the best in the people of Manchester. They really go all out to bring a smile to underprivileged kids around here”.

Russell Feingold, head of the Cash for Kids charity, commented:

“We are basically asking Manchester to do what Manchester does best, and that’s pull together in a time of need. With the local authorities facing an ever increasing financial strain we want to offer an extra helping hand.

“We work by funding small but absolutely essential local organisations who desperately need our support. Last year we helped bring the magic of Christmas to tens of thousands of local children living in poverty. This year we want to help even more underprivileged children in our city, and that’s why we need Manchester to get on board with this campaign.”

Hannah Kirkpatrick, Regional Communications Manager at Viridor added;

“Every year Cash for Kids ask us for assistance with this campaign and it’s an easy yes. Mission Christmas is a campaign that we can all relate to and everybody can get involved in by buying just one extra gift that can help make a child’s Christmas. As well as helping with the deliveries and collections, our employees are always keen to help out with the appeal so we have set up a number of collection points at our own sites and will be hoping to increase the number of toys that we donate ourselves.”

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