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Viridor Stadium drives up recycling for fans of Taunton Town FC

05th November 2015

Viridor is proud to announce their continued sponsorship of local football team, Taunton Town FC.

The sponsorship deal, which runs until 2019, includes naming rights to the Viridor Stadium and is part of Viridor’s on-going commitment to working in partnership with the communities in which they operate. The sponsorship will enable the club to continue its restoration of the facilities following a large fire in 2011 which cause extensive damage to the club house.

At the same time as renewing the sponsorship deal, Paul Carter of Viridor also spent time completing a comprehensive waste audit with the club management. This not only identifies what types of waste materials the club produces, but also looks at how to maximise the recycling rates by implementing practical business waste solutions. Working in partnership with Viridor, the club have implemented new bins which will allow them to recycle more paper, glass, cans and plastics and in doing so, become more sustainable.

Jayne Shawcross, Marketing Manager for Viridor, says: “It’s great that we are able to sponsor the local football team and help them in their on-going transformation. To help continue to make the club a special place for visitors, we encourage all the players, fans and supporters to use the new bins and help them reduce waste and recycle more. The enthusiasm and passion for the game is immense at the club and we wish them every success in the league.

The management team at Taunton Town FC are pleased with the sponsorship, with Chief Executive and Chairman Kevin Sturmey saying:

“We are delighted that Viridor have agreed to continue the deal for the naming rights of Wordsworth Drive. From the 1st November 2015 right through to the end of the 2019 season the stadium will be known again as The Viridor Stadium. This is a huge coup for us and I am so thankful to Jayne Shawcross and Paul Carter at Viridor who have been the architects in this new sponsorship agreement. You will see the partnership evolve over the next few years and hope everyone involved at The Viridor Stadium will help us promote the Viridor name in the community.

“We also aim to work with Viridor to help reduce our carbon footprint and work with them to recycle as much as possible and create a more efficient and sustainable stadium. More recycling bins will be situated around the stadium this season so we can encourage all players, staff and fans to use them to help us all live in a cleaner, greener environment using the Viridor ethos of transforming waste.”

Viridor continues to drive quality in the recyclate market by taking materials from businesses in the Taunton area and recognising the value in them as a resource. Using advanced sorting technology, materials are split into separate streams ready for processing into raw materials which can be reintroduced to the manufacturing industry as a viable alternative to natural raw resources.

For more help, advice and solutions on practical business waste solutions contact your local Viridor team.

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